By Hilda Scheib ’63
Even now, nearly 50 years after Sonny Fox stepped away from his role as host of Wonderama, former viewers seek him out to recount their memories of watching the groundbreaking children’s television show, or, if they were particularly lucky, sitting in the studio audience. Between 1959 and 1967, Sonny was host and mastermind of two children’s television shows on New York’s WNEW-TV: on Saturdays, Just for Fun, which transformed summer-camp-style “color war” into televised contests; and for four hours every Sunday morning, the extraordinary phenomenon that was Wonderama.
A typical Wonderama show was notable for its eclectic content. It might include magic acts, theatrical performances by Shakespearean actors, visits by celebrities – including several by Robert F. Kennedy – “Simon Says,” spelling bees, and joke-telling by young audience members. To interest children in current events, Sonny initiated a young reporters’ program, which covered presidential elections. After several years, the show traveled to foreign countries – Portugal, Finland, Israel – providing a child-oriented travelogue.
As for how he managed to devise four hours of programming each week, Sonny explained in a telephone interview, “In those days, television was all new. Nobody told us what to do or how to do it. There was no guidance, no mission statement. We were young, and we made it up as we went along.”
Wonderama programming was exciting and innovative, but what made the show special for Sonny was his interaction with the children in the audience and the rapport created. As he described it, “I never pretended I was a child. I just wore a suit and a tie and I respected them.” Unlike other shows, where the audience watched the performers, for Sonny, “the kids were the show.”
Born Irwin Fox in Brooklyn in 1925, Sonny became known by his nickname when there was one Irwin too many in his kindergarten class. He began high school at Erasmus, but after his family moved in 1940, he spent the remaining two and a half years at Madison.
Sonny’s high school years coincided with the beginning of World War II and America’s eventual entry into the conflict. He remembers an impassioned history teacher who focused her class on current events and a debating club in which he endorsed Wendell Wilkie for president. He also remembers a drama club where he found his “voice,” and starred in a production of The Bishop’s Candlesticks, for which he carefully honed the role of the bishop.
Following his graduation in January 1942 at 16-1/2, Sonny enrolled at N.Y.U., where he became interested in radio production and radio writing. He was drafted into the U.S. Infantry in October 1943 and arrived at the German-Belgian border, where, at age 19, he became his squad’s leader, then later, a sergeant. In December 1944, the squad surrendered to the Germans in the Battle of the Bulge. His emotions at the time were mixed, as he wrote in his memoirs: “Relief at being alive, fear at what was about to befall us, but also a keen curiosity about what the new experience would be like. I was curious to walk through the looking glass and see the German side of the war.”
Transported in a closed boxcar for seven days, Sonny and his fellow non-coms arrived in Stalag 9B. There an American clerk insisted on listing Sonny’s religion as Protestant, not Jewish. This saved him from the slave labor camps to which the Nazis sent Jews, and where chances of survival were low. Last January, Sonny attended a Washington, D.C., ceremony where that clerk, Master Sgt. Roddie Edmonds, was posthumously awarded Israel’s Yad Vashem medal for his valor in saving Jewish lives.
For Sonny, “The thing about being a prisoner of war during World War II is that you become very passive, really helpless. You surrender yourself to the fact that you no longer have control over what you do, who you are.” But during the year that he spent in the camp, Sonny learned from a fellow prisoner how to take back control over his life and soon organized a lecture series to combat the insidious boredom that plagued the prisoners. At the time of his liberation, Sonny was 6’3” and weighed 105 pounds.
Returning to New York, Sonny began working for Candid Microphone, the radio precursor to the popular television show Candid Camera. He then covered the Korean War for Voice of America.
In 1954, Sonny – who had never been on camera before – transitioned from radio to the emerging television medium with The Finder, a St. Louis educational station’s children’s show. It was followed by six years as host of Let’s Take a Trip, a CBS-produced program that followed two children, once described as “the luckiest kids in America,” on exotic adventures – to the Coast Guard, to a Chinatown parade, to meet celebrities like George Balanchine at the New York City Ballet and former president Harry Truman.
Sonny’s career trajectory intersected with many moments of television history. He was a game show host on some of the era’s most popular programs, including a short stint as the first host of The $64,000 Challenge, which he left well before the big-money quiz show scandals rocked the country in the late 1950s.
Following the magical years at Wonderama, Sonny hosted The New Yorkers, a daily variety/talk show, and the very late night Tomorrow Show. He then served as vice president of children’s TV at NBC. After a move from the East Coast to Los Angeles, he became a producer of children’s programs; of a renowned series on the golden age of television, a subject he knew well; and of another series called The Songwriter, highlighting eight great American composers and lyricists from the golden age of Broadway.
At age 87, Sonny wrote his memoir, But You Made the Front Page! – Wonderama, Wars and a Whole Bunch of Life. In it, he described his life as a series of unexpected decisions that he approached with openness, curiosity, and a willingness to take risks. Asked once about his fantasies, he answered, “My life has so far exceeded my expectations that I don’t have fantasies – I just have my life.”
Hilda Scheib is a San Francisco attorney.
From Spring 2016, pages 1–9.